Micromax on Monday announced that it would soon launch its new budget smartphone - Micromax Bharat Go.
Though the company has not revealed its launch date, however, an official statement by the company said that the phone will be available by the end of January.
The company’s official Twitter handle shared a picture of the name of the phone with a tweet “Coming soon. Stay tuned!”
Coming soon. Stay tuned! pic.twitter.com/bYE2OWKxh6— Micromax India (@Micromax_Mobile) January 15, 2018
“The smartphone will be made available by end of this month, making it the first smartphone in the country to be available with Oreo Go edition. Taking its mission of connecting the unconnected ahead, and providing the best in class mobility devices, Micromax will introduce BHARAT GO to deliver an optimized Android experience as an entry-level smartphone to millions of Indian consumers,” said the company in its statement.
Sources say that the smartphone is set to be priced at Rs 1,907 and that it may be launched on January 26.
With the affordable price of the phone, the entry-level market can be said to go in severe competition with players like Nokia, Intex, Lava, itel and others.
Android Oreo Go is specially designed for budget smartphones with minimum hardware specifications like 1 GB RAM or less. The lower version of the OS puts less pressure on the handset and makes it a seamless experience for the user.
As per Google, Android Go’s preinstalled apps take up 50 per cent less space and perform 15 times faster.