With an aim to give a comprehensive boost to its business and to reach across many untapped corners of India, Tata Sky has recently reduced its set-top box prices by Rs 400. Notably, the revision is meant for both Tata Sky HD and SD set-top boxes. Isn’t it a good news?
The move comes at least a month after Tata Sky introduced its digital content-first service along with the special edition Amazon Fire TV Stick.
According to the new announcement, Tata Sky HD set-top box will now be priced at Rs 1,800, while its SD set-top box will be available at the price of Rs 1,600. Interestingly, these are similar to the set-top box prices of Airtel Digital TV. Airtel offers its HD set-top box at Rs 1800 and SD set-top box at Rs 1650. On the other hand, Dish TV is currently running a promotional offer under which it is offering its HD set-top box at Rs 1,690 for a limited period.
It is to be noted that Tata Sky is offering the set-top boxes at even lower prices on online purchase, with the HD set-top box at Rs 1699 and the SD set-top box at Rs 1,499. In a statement, Tata Sky stated that the aim of the price revision is to ensure that every family across India has access to a plethora of digital-quality channels and services.
Earlier this week, Tata Sky also brought its four new broadcaster packs from Star India at Rs 49 per month. There are also various curated packs, regional packs, and add-on packs, as well as a-la-carte channels, in the Tata Sky bouquet to compete against the likes of Airtel Digital TV, D2h, and Dish TV among others.
As far as the Tata Sky’s digital content service called the Tata Sky Binge is concerned, the service is accessible through the Amazon Fire TV Stick - Tata Sky Edition. The service would offer digital content from Eros Now, Hotstar, Hungama Play, and Sun NXT.