Taking a step further, e-commerce giant Amazon India has recently announced the launch of "AmazonFresh". Yes, you read it right. Now, Amazon will deliver food and grocery items to your doorstep. It is to be noted that "AmazonFresh" has been started only for selected pincodes in Bengaluru.
According to the e-commerce giant, through "AmazonFresh", the customers can order their grocery requirements across a selection of over 5,000 fruits and vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care.
In a statement, Amazon India said, "The Amazon Fresh store will serve a complete grocery experience with the most convenient 2-hour delivery slots powered by Prime Now from 6am to midnight on Amazon.in."
"These ultrafast deliveries are powered by Amazon's Prime Now service which was earlier available only on the separate Prime Now app. The Prime Now app will continue to serve customers in Delhi-NCR, Mumbai, Bengaluru and Hyderabad," it added.“Through the AmazonFresh store on Amazon.in, Prime members will get exclusive access to the two-hour delivery slots for Rs 49. All customers get convenient two-hour delivery slots from 6am to midnight with free delivery for orders above Rs 600. Orders below Rs 600 will be charged a delivery fee of Rs 29,” it concluded.
Siddharth Nambiar, Director of Category Management, Amazon India said, "Now, customers can order the freshest fruits and vegetables as well as everyday grocery and get it within 2 hours. We are starting this service in Bengaluru and will soon roll this out to customers in other cities."
It is worth mentioning here that this is not the first time Amazon has started a grocery delivery service in India. Back in 2015, Amazon had started its Kirana Now grocery delivery service with Bengaluru itself. In the year 2016, the grocery delivery service was then replaced by Amazon Now. Amazon Now was also rebranded to Amazon Prime Now, which will be powering the AmazonFresh service for now, earlier this year.