Then country’s largest smartphone brand Xiaomi will bring more products under its ‘Mi’ brand as it looks to offer more premium experiences to customers. The company is also contemplating bringing in its ultra-premium Mi MIX Alpha concept phone - a smartphone featuring a display that almost completely covers the device’s body - to India.
“Xiaomi has seen phenomenal growth since its launch 5 years ago, and last two years, we have been at the number one position. We continue to work on products that bring in the latest innovation and features at appropriate price points,” Xiaomi India Head of Categories Raghu Reddy told PTI.
He added that while the company has launched few Mi smartphones in India, Xiaomi will focus on stepping on the accelerator on this category. “While our Redmi franchise is more mass market, Mi devices have been about innovation. These are flagship products and we think the market is now ready and we will bring more Mi smartphones and ecosystem products to India,” he said.
In the last few years, the company has introduced products like smart TVs, air purifiers, water purifiers and smart lighting solutions in India. Reddy declined to comment on new launches planned in the connected products segment. Xiaomi has filed for patent on the wraparound display. Interestingly, players like Samsung, Huawei and Motorola have unveiled smartphones with foldable displays.
“Mi MIX Alpha is a concept phone and it includes the features that will find their way into our portfolio of smartphones. We are evaluating the commercial launch of Mi MIX Alpha globally as well as in India,” Sonal said. Sonal said currently, there is only one production line capable of manufacturing the Mi MIX Alpha which is in China, and the China price of the device is 19,999 RMB.
“So, if we were to bring this to India, after adding import duty, custom duty and other expenses, it would take the price tag to approximately Rs 2.5 lakh. There are other aspects also which would need to be worked out before this is introduced,” he said.
Xiaomi had announced the Redmi Note 8 series phones including Redmi Note 8 Pro and Redmi Note 8 three months back. Many of us would be aware of the fact that the Redmi Note 8 series phones have received tremendous customer demand globally. Recently, Xiaomi has announced that more than 10 million units of Redmi Note 8 series phones were sold.
Xiaomi also said that the company sold 110,000 units on average every day to achieve this feat. It is to be noted that Redmi Note 8 Pro and Redmi Note 8 were announced by Xiaomi at the end of August this year after which they were launched in India in October.
Interestingly, Xiaomi achieved this feat 1 month faster this time compared to the amount of time sales of Redmi Note 7 series took to hit the 10 million units mark. Xiaomi launched new colour variants for its Redmi Note 8 series phones last week in India. While the Redmi Note 8 Pro received a new Electric Blue variant, the Remi Note 8 is also being offered in Cosmic Purple colour now.
(With inputs from PTI)