Bytedance, a Chinese company introduced its new video sharing app Douyin in September 2016. Within one year, the company reached 100 million users. Next year, the company rebranded Douyin as Tik Tok and launched globally. By January 2018, Tik Tok became the number 1 free mobile app in several countries including India. The rise of Tik Tok in India has been a tale of two halves. Watch this report for more.