This Chinese advertisement is going viral for all the right reasons in China. The country has a long history of women suppression, from foot binding to other orthodox practices, it has moved on with great developments but much of this suppression still works here.
In China women have been subjected to many torturous practices and much is expected of them by a society who sees them as leftover when they choose not to marry. Yes! Its true, in China issue of unmarried females, often stigmatised as ‘sheng nu’ or leftover women, has long been a topic of concern in a society that prioritises marriage and motherhood for women.
This four-minute long video was commissioned by Japanese beauty giant SK-II. It brings out the real-life issue of talented and brave Chinese women feeling pressured to get married before they turn 27.
Marriage Market Takeover is a part of a global campaign to inspire and empower women to shape their destiny. They call any unmarried female above the age of 27- a leftover woman.
However China's ruling Communist Party to fill the huge gender imbalance caused by the recently ended one-child policy, tries to urge single women to marry soon. Watch this video, the plight of single Chinese women who opt to work resisting marriage, their lives and tough stances.