Switzerland:
Switzerland Tourism is eyeing over 10 per cent growth in footfalls from India this year as there is an increase in interest for its winter offerings.
“Traditionally, Indians have been attracted to experience Switzerland as a European destination, especially during the springs and summers. But we are seeing increasing interest by Indians to experience the country in the winters as well, especially since we launched our Winter Campaign last year,” Switzerland Tourism India Deputy Director Ritu Sharma told PTI.
Switzerland hosted over 8,47,000 visitors from India in 2015.
“Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign.
Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” she added.
For summers, Switzerland targets new as well as well travelled people, while for winter the country looking at well-travelled people looking to expand their experience, she added.
Switzerland Tourism Director, India, Claudio Zemp said: “In India, we see people getting more adventurous these days.
They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports.”
“With a versatile and energetic personality like (actor) Ranveer Singh, who has been appointed as the Brand ambassador, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller,” Zemp added.
