India's one of the largest fashion and lifestyle e-retailer, Jabong, launched legendary Indian cricket all-rounder Yuvraj Singh's sports lifestyle brand 'YWC- YouWeCan' on it's portal.
Singh had unveiled his brand in September last year at a fashion show in Mumbai. It was launched in a star-studded affair including Bollywood actors and notable cricketers.
The brand will offer a variety of products for men and women such as t-shirts, joggers, track pants, jackets and hoodies on Jabong.
"YWC is built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties", said Singh, owner of You We Can Ventures.
"Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all. We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj's foundation and it gives us immense pleasure to be a part of this great cause", said Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong.
The inspirational star has vowed to direct all the profits from his clothing line to his NGO YouWeCan, that is dedicated towards working for cancer-related causes, funding education for cancer surviving kids and much more.